Newsreader Eric Young sends an emotional message to his control room colleagues, before realising he is still live on air.
School principals union leader Peter Witana confuses journalism with public relations, as his off-camera chats become on-air embarrassments. Memo to Chris: always assume the camera is rolling.
Canadian health boss Stephen Duckett avoids media by claiming he's too busy eating his cookie. He was later sacked. Lesson? Don't get media trained by Ali Williams.
Former employers' union boss Alasdair Thompson re-writes the manual on failed media management. Lesson? Apologise and stop digging. Here's the full unedited interview. Watch, squirm, and learn.
Would-be comedian Ali Williams taunts TV3's Jim Kayes at a media conference. Kayes's evening report was scathing. Lesson? If you want to win friends in the media, don't make fun of journalists.
Close Up reporter Matt Chisholm gets plenty of man-love, while pursuing a remarkably friendly butcher in South Auckland. Lesson? Never kiss a reporter!
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