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Archives: November 2011

Media tips from Greg Ward Media Training

The dangers of down-the-line

November 18th, 2011

Down-the-line interviews are usually awkward and unsettling. They are best avoided. Here's how..

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Coastguard New Zealand on Greg Ward Media Training

Heroes on the water.

November 30th, 2011

Spare a thought for Coastguard New Zealand. Their crews rush to ten rescues every day. And they're all volunteers. Here's how you can help..

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Russian newsreader on Greg Ward Media Training

Russian newsreader's rude gesture

November 25th, 2011

The Cold War may be over, but at least one Russian newsreader is less than impressed with Barack Obama. Her secret signal leads to dismissal.

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Twitter failure on Greg Ward Media Training

Twitter campaign backfires on Qantas

November 23rd, 2011

They were voted number one PR disaster for 2010. And Qantas looks set to repeat the achievement in 2011 - thanks to a disastrous Twitter campaign.

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photo source: NZ Herald

When Key Messages fall flat

November 17th, 2011

First a cafe media conference where comments can't be reported. Now a Beehive media conference where reporters can't get comment..

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