Quick Tips
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Dress smart
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Be succinct and conversational
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Opt for pre-recorded, not live
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Look at the reporter, not the camera
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Smile and nod during non-threatening question
What do TV reporters want?
Television is nothing without pictures - moving pictures. Don't expect your exciting new product to feature on the evening news simply because you agree to an interview.
The crew will also need to record video of the product being used, stored, transported etc. The more visual activity you can help generate, the better.
Interview locations are important. Most boardrooms are uninspiring. Suggest an interview in front of your branded reception area, or even your office.
For a more informal look, head to the factory floor, a sales outlet or distribution centre. For a caring, greener image, leave the office and suggest an interview in a nearby park.
Your appearance during television interviews is also important. What you wear says a lot about who you are, and what you and your company represent.
Finally, be available early. Television reporters prefer to interview in the morning or early afternoon at the latest. From 2pm onwards, they need to be editing and writing their stories. (Later deadlines apply to late evening news.)
*Television coaching is a key part of Greg's media training workshops.
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