Media tips and links

The phone rings. There's a reporter on the line asking questions. What do you do? How should you respond?

Most people try to be helpful. But you're not obliged to comment immediately. Reporters usually get a more informed story if you take time to gather the facts.

  • Ask for questions by email. Reassure the reporter that someone will update them, hopefully within the hour. If the topic is outside your authority, talk to your communications team.

  • Once you have the facts, you can respond by email or phone. If you don't want to engage, always explain why. Never say No Comment - always give a reason.

  • Most reporters have routine queries. Don't ignore their messages. Instead, keep them updated - even if you decide not to comment.

Never rush to make comment. Take time to gather the facts. And always know the questions before the interview..